• July 2, 2008

Starwood Hotels and Resorts Worldwide has hired L.A.-based entertainment firm Davie Brown Entertainment to handle initiatives within film, television, and industry influencer outreach for the Westin Hotels & Resorts.

The Omnicom agency's job will be traditional product placement in films and TV, as well as getting the Westin brand into events, and bringing celebrities and influencers into Westin. The firm will also promote the Heavenly collection of bed, bath and home products.

The relationship will be managed out of Davie Brown's Los Angeles and New York offices.

--Karl Greenberg