• Unofficial Google Analytics Blog, Monday, July 7, 2008 2:01 PM

Yahoo rolled out a free handbook for paid search advertisers dubbed "Yahoo Smart Start," and Katherine Anderson offers up a review. "Although Yahoo's blog claims that 'Yahoo Smart Start' is a guide for beginners, I would say that the guide is definitely geared more to those who have some experience with pay-per-click advertising but are not experts," she says.

In addition, Anderson says that the guide would be a great tool to give to clients who were curious about the YSM interface. The handbook is broken down into 10 chapters that cover keyword research and campaign organization, ad quality, bidding strategies, as well as analytics and content network tactics.

The chapters follow a Q&A format, opening with a typical advertiser question, and then going through the best possible solutions to said problem. Each chapter also features a bulleted list, and there's a troubleshooting guide at the back. "The best part about the guide is that advertisers like myself can use it as a quick reference, say if you forget where to add excluded keywords or where to set daily budgets," Anderson says.

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