• Search Engine Watch, Tuesday, July 8, 2008 1:48 PM

If you're headed to SES San Jose next month, Greg Jarboe advises you to have a game plan ready. After all, there are a total of 77 sessions, including panels, workshops and keynotes in the four-day conference, not to mention the fifth day of SEM training sessions. Using a hypothetical team of an SES newbie, an SEO specialist, a PPC specialist and an SEM vet, Jarboe outlines a plan for maximizing your conference time.

For example, on the first day, you could have the SEO specialist attend the Universal & Blended Search panel, while the veteran would head to the Mobile SEO: Death of the .mobi session. Meanwhile, your PPC specialist could hit the Everything But Google: Alternative Search Advertising panel, while the SES newbie would attend the Video Search Optimization (VSEO) session. The whole team could then reconvene at the evening's opening keynote reception by Lee Siegel.

Jarboe offers a breakdown for each day of the conference, including social events like the Google Dance, as well as the fifth day's workshops.

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