• DM News , Wednesday, July 9, 2008 6 PM

Leading Interactive Reservations, LLC, parent company of the Leading Hotels of the World brand, has chosen Didit to handle its search marketing efforts. The hotelier, which operates more than 430 properties worldwide, spends roughly $200,000 on paid search per month.

Prior to choosing Didit from a roster of agencies, the company was attempting (and failing) to manage campaigns for over 150,000 keywords in-house, according to Tim Peter, Leading Interactive Reservations' managing director.

Didit's team will focus on helping the hotelier's search campaign generate more reservations. "We want to break out and target the campaign bet¬ter and find pockets where performance will increase," said Gerry Bavaro, Didit's vice president of client services.

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