• SEO Space, Wednesday, July 9, 2008 6 PM

Determining which key performance indicators (KPIs) to track is a key aspect of running an effective search campaign, so Jody Nimetz serves up a list of 40 possible stats to track.

"As the online world matures and you continue to measure your online success, have you looked at your key performance indicators to see if there are any changes in how you measure your online success?" Nimetz says.

For example, e-commerce sites might analyze cost per visitor or average order size/value. Bloggers may gauge average subscription length and average subscriber base. A marketer can also choose to track the conversion path, ratio of new to returning visitors, length of visit, as well as calls to a unique 800 number.

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