• Seer Interactive , Tuesday, September 2, 2008 12:15 PM

Wil Reynolds piggybacks on a recent post by SEO Book's Aaron Wall, delving into the idea that a page or site's average indexing time might be a better benchmark for determining its authority than PageRank. After all, if Google is indexing new content from a PR 2 site within hours, and taking a day or more to index content from a PR 6 site, then the former site is seemingly the more authoritative one--and likely the one you should be targeting for link-building.

"By running a test on how quickly a page gets in the index from hundreds of article sites, you should be equipped to ensure that you get the articles in on sites that are seen as most credible (and authoritative) by the search engines," Reynolds says. He suggests looking at the sites that mention your competitors (and how quickly their content gets indexed) as a way to prioritize your targets for competitive link building as well.

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