• SearchViews, Wednesday, September 10, 2008 1:15 PM

Twitter has quickly emerged as one of the go-to tools for brand monitoring and reputation management, and as Miguel Cancino notes, it's becoming an SEO tool as well. While doing some "vanity Googling," Cancino found that his tweets (or the 140 character Twitter messages) comprised about 20% of the results on the first page. So imagine the potential branding benefits of a company's own tweets (or the tweets of its devoted customers) taking up that much SERP space.

"It appears to me that the single biggest factor contributing to Twitter's impressive SEO is the fact that Twitter profiles/status pages are sub-directories of Twitter.com (i.e. http://twitter.com/searchviews), as opposed to sub-domains (http://searchviews.twitter.com)," Cancino says. "Whatever SEO benefits Twitter receives is passed to its sub-directories (this is not the case with sub-domains.) In other words, it's Trickle Down Twitternomics."

And that link value is golden from an SEO standpoint, so Cancino suggests doing some keyword research for your Twitter posts (much as you would for a blog).

Read the whole story at SearchViews »