Around the Net

Talking Local At SEMpdx

  • SEMpdx, Thursday, September 11, 2008 3:30 PM
Todd Mintz live-blogged David Mihm's local search presentation at this month's SEMpdx Hot Seat. Mihm rattled off some stats illustrating the importance of local search, including the fact that 500 million unique visitors use Google for local search queries per month, while about 100 million use Yahoo.

Mihm said that 40% of all queries have a local intent. Searchers use city and state names or zip codes about 5% of the time, and informal terms like neighborhoods 2% of the time. He also highlighted tactics like hyper-local blogging (which can generate a ton of relevant, high-quality links) and using Twitter to connect with other tech-savvy local businesses.

Read the whole story at SEMpdx »

Next story loading loading..