Real estate search engine Zillow is evolving into an overall homeowner's resource, going up against established services like ServiceMagic and Angie's List that connect homeowners with
contractors like plumbers. The caveat is that the Professional Services Directory won't feature ratings and reviews.
"The Directory uses Zillow's 150,000 registered real estate salespeople as a base, but expects to be adding adjacent categories, including stagers, lenders, contractors, landscapers and architects," says Peter Krasilovsky. "Consumers can then search for professionals by specialty, business name, city, ZIP code or neighborhood."