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Using Split-Testing For Effective PPC Campaigns

SEMscoop, Monday, November 3, 2008 1:03 PM

Test the effectiveness of your keywords by using a technique JP Schoeffel calls "split-testing." In his most recent blog, he refers to an older post from Oct. 17 where he steps you through instructions on spit-testing your website. He writes that it's important to take "advantage of this type of tool" to help "refine keywords or wrap keywords effectively." You can use the technique not only for Web sites, but to optimize PPC keyword campaigns, too.

In this post, JP suggests using the PPC Ad Wrapper tool to double check the effectiveness of your keywords, which helps you make the most of your PPC strategy. You can find it at http://tools.seobook.com/ppc-ad-wrapper. This site will help you organize keywords into broad, exact, and phrase matches, which can save you time and make your campaigns more effective.

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