How many times have you tried to read through a PDF posted on a Web site only to reach the end of the document without discovering the word you were searching for? Google now searches through scanned
PDF documents, such as research reports or chapters in books, posted to your website, which is good to consider when putting together SEO strategies. Previously, Googlebot didn't scan PDF documents,
neither image or text-based converted to PDFs by scanning files in programs such as Adobe Acrobat.
When a printed document is converted to PDF through a scanner, the only way to can
make that PDF searchable is through Optical Character Recognition (OCR). It's a "pretty nifty way" of searching for words or phrases, writes Arnold Zafra. "The OCR process converts picture into words
that can be searched and indexed."
Read the whole story at Search Engine Journal »
