• SEO Design Solutions, Monday, November 3, 2008 1:03 PM

This post details a basic approach for SEO and SEM optimization by providing definitions, such as the differences between organic and paid search. Jeffery Smith also serves up tips and trick, such as choosing the correct content management system; tracking and analytics; and explains the importance of your site attracting others, or being popular, which means keeping the quality of content high, so you get many websites linking to yours.

Smith tells us that carefully choosing a CMS can be as critical as choosing your keyword terms. Many of the CMSs were developed prior to clearly outlining search engine conventions. "As a result, not all content management systems are SEO friendly or lend themselves to search engines as an easy platform to parse," he writes. "This means even though a website may have thousands of relevant pages, if search engines cannot interpret them due to the way it is coded, they essentially are ignored as irrelevant."

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