• Portent Interactive, Tuesday, November 4, 2008 1:45 PM

Thomas M. Schmitz takes a look at the possible outcome to the 2008 presidential race based on both Senators John McCain's and Barack Obama's search engine rankings. "Obviously this is not scientific and just for fun," he writes, "but there are some search engine optimization lessons to be learned here."

Putting the SEO strategy on the table, Schmitz notes several important points taken from the Web site of each candidate. For example, Obama has unique title tags on every page; McCain has identical title tags throughout much of his Web site. McCain's site has no HTML outlines; Obama's site is a textbook example of using h# tags. Obama has text on his homepage reflected in his keyword chart; McCain's homepage displays images and a handful of text links.

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