• Search Engine Guide, Tuesday, November 4, 2008 1:45 PM

If you have been following Stoney deGeyter's post on keyword research, selection and organization you might already know the series guides you through four distinct phases of the keyword research process. In part 11 of this 12-part series, he describes how you can organize keywords that can make your campaign "vastly more successful."

Using the analogy of building an engine, deGeyter steps through the process of figuring out the engine type, learning the parts needed to build it, and piecing together the parts to achieve the quickest and most profitable results. While the organization process is not difficult, it requires analysis. So, to get organized, create a spreadsheet of each existing page of your site and list of any topics each page focuses on to help better understand the keywords that fit naturally. He notes that this process and others mentioned in the post create more entry points from search engines into your site.

Read the whole story at Search Engine Guide »