• Find Resolution , Wednesday, November 5, 2008 2:15 PM

Numerous posts suggest SEO results provided insight into predicting the next President of the United States. By analyzing stats from Google Insights for Search, Aaron Goldman shed some light on who would win Tuesday's election. He began by comparing Obama and McCain query volumes. McCain demonstrated a clear lead about 90 days ago, but Obama, now president-elect, began to take the lead during the past 30 days.

Graphs and charts gave a daily breakdown. You could see from the spike when the 30 minute television spots began running across the major US networks. "Is anyone out there still questioning the impact of TV ads on search?" Goldman writes, reminding us that "search query volume has long been used as a barometer of consumer intent." Earlier this morning he updated and analyzed the presidential results. While not a full-proof method of predicting the US presidential election, there's no doubt the Internet, search engines and analytics played a major role in providing insight into the outcome.

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