Start by building and coding a Web site. Then pick your keywords, register a domain name, upload the hosted files to the new account and sign up for Google analytics. Dover provides a long list of to-dos and steps you through the process. Remember to add a link to your site on all your favorite social media and networking sites, so people can find you easier. Test your own theories and record the results, Dover writes. Becoming a better SEOer will help you to outperform the competition.