• ClickZ, Wednesday, November 5, 2008 2:15 PM

Have you refreshed your holiday keyword research? It might be too late, according to P.J. Fusco. Well, maybe not, she writes, but you had better start planning now for next year. If you find yourself panicking, there are still a few tactics you can do now to try and improve your search-engine visibility in Google and MSN for this holiday season.

While "the ship has already sailed for Yahoo unless you want to position a landing page for post-holiday bargains and discounts in January," Fusco writes, there are still some ideas you can implement now.

For example, consider using old URLs from last year, set up a special holiday XML sitemap that can be readily removed when the holiday goods and the shoppers are gone, refresh your holiday site map, get last-minute links, and watch the metrics.

Read the whole story at ClickZ »