• Search Engine Watch, Thursday, November 6, 2008 3:45 PM

It appears the Internet caters to more liberal than conservative thinkers. So says analysis from Sage Lewis, citing stats from Rubicon Consulting and his own research. "If you have a product or service that caters to issues that Democrats care about, you'll probably have an easier time gathering interest and links than a business that serves a Republican audience," he writes.

Lewis also suggests that webmasters look to Obama's online campaign for inspiration. With Chris Hughes, the co-founder of Facebook, acting as coordinator of online organizing, Web sites were built to foster interaction and community. "The next time you redesign your Web site, ask your designer at one of the first meetings about a strategy for attracting people to link to your site," he writes. "You'll have a significantly easier time building links this way rather than asking how you'll get links to your site after it's completed."

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