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Michelle Obama Ups Fashionable Search Terms

Jonathan Mendez highlights a paid search campaign J. Crew is running inviting searchers to "Get the Look Michelle Obama Wore on The Tonight Show Only from J.Crew."

Although it is one of the "smarter campaigns I've seen lately," Mendez believes "it could be improved by adding a button with the call to action, or at least an underlined text link."

What did J. Crew do right? "A great job with the title and descriptions," he writes. "The landing page is also very good. It is simple, clean and clearly/immediately reveals the outfit and the pricing."

Read the whole story at Optimize and Prophesize »

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