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Drafting An SEO Proposal To Land The Job

  • SEO Today, Thursday, November 6, 2008 3:45 PM
Budgets are tight, but you have been saddled with the task of optimizing a company's Web site. You might be thinking: Where do I begin and how to propose the service? Eric Landers has the answers, stepping you through the process of educating the boss or potential customer, drafting the proposal, and estimating the project or contract.

The proposal document should outline your entire approach to an SEO project. Landers suggests including project objectives, goals, strategies, target audience, keyword and competitor research, list of additional research requirements, assignments of responsibilities, and an overview of the project.

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