• Seo Blog, Friday, November 7, 2008 4:01 PM

Those of you who travel will likely relate to Christopher Hart's post. He makes several parallels between customer service in an airport and SEO. "Similar to the poor experience at the airport check in, ask yourself if your site's users are getting the same poor experience when they reach your Web site," he writes. "Remember SEO means optimizing your online digital business initiative for your users' experience. You want to make them happy."

The parallels Hart makes between airports and SEO are clear. For starters, long lines equal poor server performance and slow page load times. Asking the travel information center for help is similar to users that search on your site for queries. And, getting on the plane, finding a clean seat and being met with a smile is similar to sending a thank you e-mail and following up with a call after a consumer make a purchase.

Read the whole story at Seo Blog »