- DMNews, Friday, November 7, 2008 4:01 PM
Yes, Flash makes a site interactive. On the other hand, Google, MSN and Yahoo search engine crawlers rarely index pages built on the technology. You want to engage your customers and build brand
awareness to generate leads or sell products, so what should you do? Eric Papczum believes it is possible to have a Flash-heavy site and still be effectively indexed by search engines, but it may take
a little extra work on your part.
Web site designs might be getting fancy, but search engine spiders still like reading text. Papczun steps you through several ways to use Flash.
For starters, create exact HTML content that sits behind Flash. You also can use Flash for content that doesn't need indexing. When visitors to your Web site find helpful content on your site they
will thank you.
Read the whole story at DMNews »
