• Kelsey Group , Friday, November 7, 2008 4:01 PM

The conversion of video and SEO should prove successful for the partnership between Yellowbook.com and YouTube announced this week because it provides another distribution path for the small-and-medium size business videos it produces, according to Mike Boland.

This idea of combining video and an SEO strategy will gain momentum as more local businesses realize the low barrier to advertising with video, Boland writes. "Generally, the conversation in local video is evolving beyond who shoots the video and how it's done, to questions of where it shows up and how it targets the right local users," he adds.

Distribution is key and it will continue to happen through local ad networks similar to WebVisible, Jivox and others.

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