• ClickZ, Monday, November 10, 2008 2:15 PM

Search engine optimization specialists, or SEOers, have a language all their own. They speak in industry-specific abbreviations and acronyms, expecting you to understand what they say on the first go-around. We all know that's typically not the case. So, Julie Batten compiled a list of the most frequently uttered search-industry terms, jargon, abbreviations and definitions to help you communicate better with the SEO specialists working to optimize your Web site.

Some of the words Batten explains include conversion, CPC, CTR, organic ranking, quality score and SERP. She also points you toward glossaries of terms used in both search and Internet marketing.

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