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SEO Dead Within Three Years?

SEO, the act of adjusting Web site code and content with the primary purpose of getting ranked high in search results, is on its way out. So says Micah Baldwin, vice president of business development at Lijit Networks, Inc., after moderating a panel on SEO and social media marketing at the Thin Air Summit in Denver, Colo. "If you do SEO for a living, you will be out of business or irrelevant in 3 years," he writes.

Baldwin suggests companies need to drop their SEO agencies and take steps to write focused content and clean code, distributing the content among development, marketing, sales teams within the organization. "Make SEO organic, integral and integrated into your organization. Don't 'do' SEO." Make it part of your every day marketing efforts, rather than a separate function, he says.

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