• Searchviews, Tuesday, November 11, 2008 2 PM

Bankruptcy is no excuse for missing out on an SEM opportunity to gain customers, according to Noah Mallin. "A paid search ad directing users to Circuit City bankruptcy bargains would scoop up a good segment of those searchers and deliver them (and their much-needed cash) to Circuit City," he writes.

Mallin notes the search term "circuit city bankruptcy" ranked in the top 10 on Google. While some searchers were no doubt looking for news stories about the bankruptcy filing, or concerned about their jobs, others probably thought what a great time it would be to pick up that Sony digital camera or Samsung flat-screen TV at bargain prices. Mallin said a "good marketing campaign would have been ready to go within minutes to capture the inevitable interest."

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