Google announced a few upgrades Tuesday to improve media planning processes. Aside from making Ad Planner accessible to anyone with a Google account, AdWords now lets you define your audience by
keywords and geography. Amanda Kelly provides an example. "You can find video game enthusiasts based on their likeliness to search for keywords such as 'video games' or 'video game codes,'" she
writes. "You can also drill-down to specific states or metros (region or cities in geographies outside the U.S.)."
The new features also let you manage site results and analyze
media plans. The interactive bubble charts let you compare sites in your media plan by demographics, frequency, traffic and unique visitors. The demographic audience data now includes France, Germany,
Italy, Spain, and the United Kingdom, too.
Read the whole story at Google AdWords »
