More businesses realize the importance of organic search rankings on branding and sales for their business, according to Eric Enge. It's creating demand for SEO talent to help improve positions in Web
search queries. So shouldn't they get paid their worth? "A talented and hard working SEO can bring good gains to a business," he writes.
If a Web site generates $500,000 in sales
before the SEOer gets involved, and their efforts result in increases close to $1 million, then there is plenty of room to pay the SEO something for their work. Enge serves up several examples to
demonstrate how investments can pay off with "focus, focus, focus," and when to tighten the reins on goals and measures.
Read the whole story at Search Engine Land »