• SEOptimise, Tuesday, November 11, 2008 2 PM

Finding the actual search terms your PPC traffic comes from isn't always simple, but Richard Fergie gives you a few tips and tricks that Google Analytics users should know. It requires using filters that he didn't know existed until last week.

Providing examples, Fergie emphasizes the importance of knowing the broad keyword queries that Google matches "either to negative match them or to reduce CPCs by using an exact match." He steps you through several clear and concise processes that should help find and apply the information. (Unfortunately, you cannot retrofit old data.) Be patient, Fergie writes, it may take time before Google Analytics registers the new data.

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