Google's Broad Match can help put unexpected, yet relevant AdWord queries to work for you. "When you include a keyword as a broad match, your corresponding ad is not only eligible to appear alongside
queries with that exact spelling," but can also capture "keyword expansions that include synonyms, singular/plural forms, relevant variants of your keywords, and phrases containing your keywords,"
writes Amanda Kelly.
The search query report has been improved recently to provide more details on the queries that trigger ads for your broad match keywords. Kelly explains this
means better results, with less traffic possibly reported under the "other unique queries" heading.
Read the whole story at Google AdWords »
