• Search Engine Watch, Wednesday, November 12, 2008 1:30 PM

If you duplicate content, work without keyword research, land traffic on the wrong page, ignore link-building, obsess over rankings, or have a set-it-and-forget-it mentality, this post is for you. Carrie Hill takes you through these six mistakes and tells you how to fix them.

Take duplicate content, for example. Hill describes a few types, but calls attention to duplicate page titles and meta descriptions, which she describes as the most common. If you built your site in WordPress, "you could be innocently serving archive and category pages that duplicate content on individual post pages of your site," she writes. "WordPress is a great platform, but a bit dangerous if not set up correctly."

Read the whole story at Search Engine Watch »