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PPC Tips Increase SEM ROI

Advertise on multiple search engines, duplicate ads across multiple sites to increase awareness, combine multi-search approaches to improve clicks and return on investments -- and always remember that consumer behavior reflects economic trends. These were the akeaways from a panel Mel Carson attended this week at Pubcon in Las Vegas.

Carson encapsulates the panel discussion in the blog post, adding SEM tips provided by Doug Stotland from the adCenter team. Stotland points toward adapting and adopting to market changes, improving CTR that can increase volume and lower your CPCs, and building out capabilities to capitalize on new SEO innovations.

Read the whole story at Microsoft adCenter »

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