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Have You Done SEO Prep Work?

If you are a fly-by-the-seat-of your-pants type of person, you might want to set some rules for a successful SEO campaign even before you begin building or rebuilding your site. For starters, determine the problems the SEO campaign will solve. Set goals, establish a team, identify your audience, choose strategy and tactics, measure results, and adjust and repeat. These are the steps to a successful campaign, according to Matt McGee.

McGee suggests one goals might be increasing organic traffic. No matter the goal, it all boils down to preparation and planning. "As the saying goes, luck happens when preparation meets opportunity," McGee writes. "Real success, real accomplishment is always the result of careful planning and preparation," which means creating a plan and then executing it.

Read the whole story at Small Business Search Marketing »

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