To bolster newspaper Web site revenues, Hearst-owned King Features is turning to the comics. It has unveiled Comics Kingdom, a digital platform that newspapers can embed on their sites, reports USA
. King Features has Blondie, Zits, Beetle Bailey, Baby Blues, Hägar the Horrible and Mutts, among the 10 most widely sold strips. Some 60 strips will be displayed next to local and
national ads on newspaper-owned properties. Comics Kingdom will split revenues with their newspaper partners. They will make local sales, and King will handle national.