Another shelter magazine bites the dust. Four-year-old Cottage Living is being shut down by Time Inc. The November/December issue now on newsstands will be its last.
With a
circulation of 1 million, Cottage Living had 141 ad pages in its debut issue in 2004, making it the largest launch in terms of pages in the history of Time Inc. But its ad-page growth didn't
keep pace with its costly circulation growth. In 2008, its ad page tally slumped by 5 percent to 514.3.
Some expect Cottage Living editor Lindsay Bierman to move to the top editor spot at sibling Coastal Living, since editor-in-chief Kay Fuston was let go earlier this week.