Believe It Or Not, Consumers May Be Shopping More

  • November 19, 2008
While you'd never know it from the financial results of retail companies, a new survey indicates that Americans may be shopping more than usual in this period of economic unrest, even if they are spending less.

Some 53% say they are shopping as much as or more despite the downturns, says Callison, a retail design firm that conducted the study. Some 44% are actively seeking out coupons, promotions and specials; 64% say that sales, promotions and specials are a top factor in deciding where to shop; and 59% say that lower-priced merchandise has a positive influence on their purchasing decisions.--Sarah Mahoney

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