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Marketers Overlook Opportunities In Video Game Ads

ClickZ, Tuesday, December 2, 2008 2:15 PM

Matt Story think brands are not taking advantage of opportunities in video game advertising. He arrived at this epiphany after spending Thanksgiving Day not becoming a couch potato, but rather "a couch marketer." He spent the entire day checking out "console user interfaces, magazines, Web sites, and dynamic in-game advertising in between endless rounds of leftover green beans and mac and cheese."

Story believes increased pressure on small budgets to deliver better results shouldn't stop marketers from reaching out to consumers through video game ads. He reminds us to align brands with valuable content, be careful when using gamer language, don't forget that humor always works, and capitalize on contextually relevant ads.

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