• December 3, 2008

PepsiCo has hired Jill Beraud to be the Purchase, N.Y.-based company's CMO, reporting to Indra Nooyi, PepsiCo chairman and CEO. Beraud was most recently CMO of Limited Brands Victoria's Secret division.

At PepsiCo, Beraud will be responsible for developing global marketing strategies for PepsiCo's brands.

"We [have never] integrated our marketing efforts in a holistic, global and disciplined fashion across the PepsiCo enterprise," said Nooyi in a release. "Jill has a proven track record of building brands and delivering profitable sales growth through innovative marketing. Her experience overseeing the entire Limited Brands portfolio as well as her consumer goods background will enable us to integrate our brand marketing efforts and stay ahead of macro consumer trends with a deeper level of sophistication."

Prior to her role as CMO of Victoria's Secret, Beraud was EVP and COO of marketing for Limited Brands' portfolio including Bath & Body Works, C.O. Bigelow, Henri Bendel, Express, Limited Stores and Victoria's Secret.

She also spent five years in brand management at Procter & Gamble early in her career. --Karl Greenberg