Meredith Plans BHG-Branded Mattress Line

  • December 30, 2008
Meredith Corporation, in partnership with Five Star Mattress, a bedding company launched by the owners of Serta, will develop and license a new line of Better Homes and Gardens-branded mattresses.

The collection will consist of innerspring and specialty beds featuring pocketed coils for reduced motion transfer, foam encasement for superior edge support, and temperature-friendly memory foam and latex. The line, which will become available in March, will retail at popular price points ranging from $799 to $1,599.

Last fall, Meredith and Walmart launched a line of Better Homes and Gardens-branded products for the bedroom, bathroom, dining room and living room. In addition, per Meredith, a partnership with Universal Furniture to create Better Homes and Gardens-branded furniture has been one of the industry's most successful furniture launches in the last 20 years.--Nina Lentini



Next story loading loading..