Buzzador operates in its home nation of Sweden, as well as in Finland, Norway and Denmark. U.S.-based BzzAgent also covers Canada and the U.K. TRND is headquartered in Germany, and its consumer network extends to Austria and Switzerland. A sign of the increasing use of WOM as a viable medium--as well as the emergence of consumer-friendly ethical standards--the organizations already share more than 20 brand clients, including Philips and Unilever. --Nina Lentini
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