• February 4, 2009

San Francisco startup RocketOn, Inc. is rolling out its virtual world platform by embedding virtual worlds on partner sites.

RocketOn said its partners range from comedy, music and game sites to community networking sites and college magazines. RocketOn has built a platform for easily embedding virtual worlds into partner sites, allowing their users to interact in real-time with one another. Every partner site is part of the overall community, and with the click of a button, users can take their avatars anywhere they like on the site.

"Imagine what it would be like if you could join a virtual world on your favorite site and interact with everyone on that site," says RocketOn CEO Steven Hoffman. "And what if you could also take your same avatar to any other Web site and meet people there?"

The result is a parallel virtual world that spans the entire Internet, where users rocket through cyberspace with their avatars and interact with virtual environments on any site they choose.

Through these six partnerships, RocketOn should be exposed to over 2 million more users via Comedy.com, Hypster, Online Flash Games, Hotspot, faceDub and Boosh Magazine.--Tanya Irwin