Know what competitors do to optimize sites, and you if don't feel comfortable doing it yourself, find a polished SEOer and trust the experts. Test at the end of the process. Admit you make mistakes
and don't sweep the problem under the rug. Khalid Saleh believes these are some of the nine steps you must take to improve conversion rates.
One of the more out-of-the-box suggestions
Saleh provides: "Take your laptop with you to lunch, find someone sitting alone and offer to buy them lunch if they would be willing to show you how they order an item from your Web site." The test
will reveal many things about your Web site that you may have been unable to see.
Read the whole story at Search Engine People »