• February 9, 2009

Theorem, an online media operations and data services company, has reorganized the company into three business units.

The Global Services unit supports Theorem's existing ad and search, reporting and email services. A new data business unit will support online data analytical services for agencies, publishers and data automation, and a consulting unit has been formed to handle account management and client services.

Chandrakanth B. N., cofounder and managing director, will support Theorem as president of global services. Former Director of Business Development Jack Demetris moves into the position of senior director of business development in the U.S.

The company also recently was granted ISO 9001: 2000 certification from TUV Rheinland for a quality management system that includes design, development, testing and maintenance of software products for online media.--Laurie Sullivan