- Fast Forward: Baby Loomer
Media Magazine, Joe Mandese - Monday, December 31, 2007
This is a big year for me. I turn 50. At o ...
- Patriots-Giants 'Triplecast' Scores Season High Rating
MediaDailyNews, Joe Mandese - Monday, December 31, 2007
Saturday's telecast of the New England Patriots and New York Giants ga ...
- Publicis Leads Tumble In European Media Stocks
MediaDailyNews, Joe Mandese - Monday, December 31, 2007
Paris-based Publicis Groupe led a tumble in European media stocks this mornin ...
- Where The Buffalo Roam: Kruger "Battle" Most Viewed On YouTube In '07
Online Media Daily, Joe Mandese - Friday, December 28, 2007
The "Battle at Kruger," an amateur video clip featuring an epic life-and-dea ...
- Isobar Extends Search Prospects, Acquires Extenseo, Merges With iProspect
Online Media Daily, Joe Mandese - Thursday, December 27, 2007
Aegis Group's Isobar network, already the largest digital advertising services group ...
- News Corp. Divests More TV Properties, Station Sale Follows DirecTV, TV Guide
MediaDailyNews, Joe Mandese - Monday, December 24, 2007
Is News Corp. becoming a publishing centric media conglomerate? That appears ...
- Nielsen Discloses Failures In Its TV Encoding System, Says They're Rare
MediaDailyNews, Joe Mandese - Friday, December 21, 2007
At a time when the accuracy of Nielsen's metering systems are und ...
- Trojan Hijacks Google, Redirects Browsers To Different Ads
Online Media Daily, Joe Mandese - Friday, December 21, 2007
In a development that could potentially destabilize Google's AdSense system, antivirus exper ...
- Top Online Activity Among Kids: Hint, It's Not Homework
Online Media Daily, Joe Mandese - Friday, December 21, 2007
Social networks and online communities may be all the rage with t ...
- SMG Creative Spin-Off Signals Watershed Moment, Others Acknowledge Similar Shifts
MediaDailyNews, Joe Mandese - Thursday, December 20, 2007
A decade after Madison Avenue began unbundling the worlds of media a ...
- Virgin Likes Carat's Integrated Approach, Taps Aegis Unit As Search Marketing Shop
MediaDailyNews, Joe Mandese - Thursday, December 20, 2007
The integration earlier this year of Carat's traditional and interactive media operatio ...
- SMG Eyes 'Agency Of The Future,' Expands Creative Services Role
MediaDailyNews, Joe Mandese - Wednesday, December 19, 2007
In the boldest leap yet by a major media agency into t ...
- Interpublic Unit Finds 28/72 Rule For DVRs: Minority Represent Majority Of Time-Shifting
MediaDailyNews, Joe Mandese - Tuesday, December 18, 2007
Using a little known source of data in the United States ...
- Quantcast Reaches Online Audience Milestone: Quantifies 20,000 Publishers
Online Media Daily, Joe Mandese - Tuesday, December 18, 2007
In the battle for dominance among an ever expanding pack of Intern ...
- Interpublic Finds Some Efficiencies, Media First Is First To Go, Bill Cella Too
MediaDailyNews, Joe Mandese - Monday, December 17, 2007
Interpublic, in the throes of a plan to find greater operating efficienci ...
- Hyundai/Kia Ends Test Drives, Set To Name New Media Shop
MediaDailyNews, Joe Mandese - Friday, December 14, 2007
In what is likely to be the last mega media assignment ...
- Horizon Gets Creative, Literally: Will Mine, Exploit Art Of Media Creativity
MediaDailyNews, Joe Mandese - Friday, December 14, 2007
At a time when some of Madison Avenue's big, full-service agencies a ...
- GroupM Backs Addressable TV Ad Firm, Cable Industry Preps Own Initiative
MediaDailyNews, Joe Mandese - Thursday, December 13, 2007
A long simmering battle between TV and the Internet for dominance ...
- Aegis' Posterscope Adds Brand Experience, China Too
MediaDailyNews, Joe Mandese - Thursday, December 13, 2007
Aegis Group, already a dominant player in the out-of-home media buying marketplac ...
- Some Honeymoon!
Show Daily, Joe Mandese - Thursday, December 13, 2007
There are Search Insiders, and then there are Search Insiders. David Berkowi ...
- Ad Economy Expands In Q3, Due Mainly To Calendar Glitch, NBC Gives Cash Back
MediaDailyNews, Joe Mandese - Wednesday, December 12, 2007
Overall U.S. ad spending in the major measured media crept up modest ...
- Awareness Of Digital TV Shift Rises, 'Over-The-Air' Is Still Out-To-Lunch
MediaDailyNews, Joe Mandese - Tuesday, December 11, 2007
Awareness of the U.S. broadcasting industry's transition to digital spectrum in Februa ...
- MediaVest, Starcom Tie For Media Agency Of The Year
MediaDailyNews, Joe Mandese - Tuesday, December 11, 2007
Media Magazine, for the first time, has picked two agencies to t ...
- What's Black & White And Spread All Over?
Online Media Daily, Joe Mandese - Monday, December 10, 2007
One of the best ways of generating word-of-mouth may be via t ...
- Making Budget?
Show Daily, Joe Mandese - Monday, December 10, 2007
Email practitioners may take the role their craft has in the great ...
- That's IncrediMail!
Show Daily, Joe Mandese - Monday, December 10, 2007
Anyone involved in email marketing knows how vexing it can be wh ...
- Cheers & Jeers: Gemstar TV Guide Succumbs To Macro Economics, Acquired Once Again
MediaDailyNews, Joe Mandese - Friday, December 7, 2007
Like the medium it's helped TV viewers navigate for more than ha ...
- WPP's Sorrell Hails Dell As New Agency Model, Acknowledges Fear Of Google's Mobile Plans
MediaDailyNews, Joe Mandese - Thursday, December 6, 2007
Shifts in media technology - and the way advertisers and agencies app ...
- Here's a head
Show Daily, Joe Mandese - Thursday, December 6, 2007
Blah, blah, blah ...
- Making Digital An Asset
TV Board, Joe Mandese - Thursday, December 6, 2007
As we approach the end of 2007, we are finally starting ...