- Alcohol Consumption Up In 2007, Group Finds, But Rate Is Slowing
Marketing Daily, Aaron Baar - Thursday, February 28, 2008
[Beverages] "We are seeing a slowdown in people consuming on-premise," says t ...
- Jared's 'Got Milk' With New Dairy/Subway Alliance
Marketing Daily, Aaron Baar - Tuesday, February 26, 2008
[Restaurants] Shamrock Farms, a Phoenix dairy, is hoping to parlay its relationsh ...
- Valpak TV Campaign Pairs With IHOP, Twentieth Century Fox
Marketing Daily, Aaron Baar - Monday, February 25, 2008
[Direct Mail] Valpak will send promotional packs to 43 million American household ...
- American Airlines Campaign Courts Business Travelers
Marketing Daily, Aaron Baar - Friday, February 22, 2008
[Transportation] In select markets on Sunday, the airline will launch a televisi ...
- Marketers Say TV Is Dead, Long Live TV!
Marketing Daily, Aaron Baar - Thursday, February 21, 2008
[Trends] More than 60% of marketers believe television has become less effecti ...
- Report: Fast-Casual Chains Poised To Show Most Growth
Marketing Daily, Aaron Baar - Tuesday, February 19, 2008
[Restaurants] With their perception of higher-quality and fresher offerings, the fast-casual chai ...
- Beauty Industry Can Bank On Natural/Organic Intros
Marketing Daily, Aaron Baar - Monday, February 18, 2008
[Trends] IRI's industry expert notes that companies are trying to find wa ...
- Affluent African-Americans Buoy Community Buying Power
Marketing Daily, Aaron Baar - Wednesday, February 13, 2008
[Research] In terms of buying and spending, African-Americans are more likely ...
- Marketers To China Need To Focus On Detailed Strategies
Marketing Daily, Aaron Baar - Thursday, February 7, 2008
[Research] A Boston Consulting Group study finds marketers should ensure their clai ...
- Look For Ethnic Comestibles To Find Way Into American Hands
Marketing Daily, Aaron Baar - Tuesday, February 5, 2008
[Food] Food trends are moving from the ethnic fringe to the mainstre ...
- Pet Supplements, Nutraceuticals Market Shows Healthy Growh
Marketing Daily, Aaron Baar - Friday, February 1, 2008
[Food] According to Packaged Facts, spending on supplements and nutraceutical treats ...