Articles by Puneet All articles by Puneet
- Robots For CPGs? Sort Of in
Marketing: CPG on
03/30/2015
A look at how artificial intelligence can re-energize the consumer experience.
- This Season In The NFL: Mobile Is The Marketing MVP in
Mobile Insider on
01/15/2015
There has never been a better time to be a fan of the NFL if you seek interaction with the players and your peers, and immersion into the game. What's the driving force behind this fan experience transformation? Mobile. With 59% of ESPN's unique users exclusively accessing content on smartphones and tablets, it's no surprise that mobile took a leading position in the marketing and fan engagement strategy for the league, teams and publishers. Here are a few of the best plays of this season.
- The Biggest Opportunity For CPG Brands On Mobile: A Killer Loyalty Program in
Marketing: CPG on
12/29/2014
Mobile is the new first screen. On average, people check their phones 150 times per day. More than one-third of consumers are "mobile-only."
- Beacons: The Opportunity For Rich CRM in
Marketing: CPG on
09/29/2014
Beacons are all the rage, and for good reason. The small Bluetooth wireless transmitters that hide inconspicuously on doorways, shelves, checkout counters and more have the opportunity to completely revolutionize the consumer experience. Beacons bridge consumers' digital and physical worlds like never before - and can facilitate rich, real-time, highly personalized interactions.
- 4 Ways Brands Can Be Mobile Heroes in
Mobile Marketing Daily on
07/10/2014
The golden rule of mobile engagement is simple: It's not about a brand or a product. Mobile - where screens are smaller, attention spans are shorter and demands for relevancy are stricter - is about the individual and what a brand can do for them at the moment of need.
- The Sixth Sense That Will Change Customer Experiences Forever in
Mobile Insider on
07/03/2014
Today's "personalized" customer experiences are based on surface [shallow] level data, Yet the biggest driver of what makes something personal and relevant has been neglected -- a person's immediate context. The growth of sensors in our phones and other connected devices has since opened the door for brands to get a true glimpse into a person's life. As a result, brands now have the power to engage with their customers in contextually relevant ways, tailoring interaction to their immediate situation.
- Why Brands Should Stop Mobile Advertising (Until You Ask Yourself 4 Questions) in
Online Media Daily on
05/28/2013
On mobile, brands must take into account who a person is, as well as their current context and intent if they want to deliver the most effective advertisement.
- Let's Get Personal: The Next Step In The Evolution Of Mobile Target Marketing in
Online Media Daily on
04/10/2013
To succeed on mobile, marketers need to get smarter about their mobile marketing strategies to be customer-centric and influence them at precise moments of decision making.
- The Future Of Content Is Context in
Online Media Daily on
02/01/2013
Flash facts can be just as nutritious as long-form media. Why? Because long-form media creates its own context.
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