Thomas Husson

Member since November 2009Contact Thomas

Be Wary of Beacon Technology Hype in mCommerce Daily on 08/25/2014
Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality and conference and event organizing, are starting to embrace the technology. Beacons have a great deal of disruptive potential as they bridge the digital and physical worlds, but marketing leaders must resist the hype and think strategically and responsibly about how - and if - to implement beacon marketing programs.

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