Scott CoeMember since January 2010
- Partner Cultivator
- 2737 Larimer Street, Unit B
- Denver Colorado
- 80205 USA
Scott Coe is a founding partner of Cultivator Advertising & Design, a creative agency with offices in Denver and Minneapolis that helps craft consumer brands.
Articles by Scott All articles by Scott
- Doing Well With Purpose: The Rise Of The Craft Movement in
Marketing Daily on
Is there a relevant craft story for your brand? Are you missing an opportunity to align with this powerful movement to create differentiation and customer loyalty?
Comments by Scott All comments by Scott
- Doing Well With Purpose: The Rise Of The Craft Movement
(Marketing Daily on
Craft can be a great platform for a brand's story. And I think may brands underestimate its impact across the organization and not just in the packaging materials or digital campaign. Interestingly, so much focus lately has been on the ability today to find the exact prospect, in the right place, at the exact right time, that many brands have forgotten what to say when they actually get there. But that's an article for another day! Appreciate your feedback.
- Breckenridge Beer Ads Speak The Truth, Without Breaking Its Ad Budget
Larry; Thanks for the accolades. The campaign was a fun one to produce, and, believe it or not, the talent is actually their brewer. While we would love to send you some liquid love, as you request, I think there are interstate commerce laws around the mailing of beer (even really good beer). Of course, if you find yourself back in Colorado, let us know and we'll make sure you get to try a little of everything they craft.