Jason Goldberg
Member since February 2015Contact Jason- SVP Commerce & Content Razorfish
- http://retailgeek.com
- Facebook: https://www.facebook.com/RetailgeekLLC
- LinkedIn: Update your public profile settingswww.linkedin.com/in/jasongoldberg
- Twitter: Retailgeek
- Chicago Illinois
- 60657 USA
Jason "Retailgeek" Goldberg leads the Commerce Strategy Practice at Razorfish. Jason is a 4th generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1996. In the subsequent 15 years he has served as a principal customer experience architect for top retailers including Best Buy, Target, and Walmart. With a focus on e-commerce and digital marketing for omni-channel retailers, he has worked with over 100 clients on the Internet Top 500 and has been responsible for billions of dollars in on-line revenues. Under his twitter feed @retailgeek he is one of the most followed e-commerce subject mater experts on the web. He is a member of the board of directors of shop.org (the digital retail arm of the National Retail Federation). Jason has served as an expert witness in Federal Court on e-commerce, is a member of the RetailWire braintrust, and was voted one of retail’s top global influencers by Vend.
Articles by Jason All articles by Jason
- In Data We Trust in
Marketing Insider: Cross-Channel on
02/22/2016
Increasingly, consumers expect perfect information. They don't trust brands' claims, and they insist on seeing the real data.
- Why You Need A Brand Trust Survey in
Marketing Insider: Cross-Channel on
01/11/2016
Brands need their own trust indices. To build them, researchers need to dig into where the brand stands and what's informing the trust level.
- The Holiday Shift: Think Earlier, Global And Mobile in
Marketing Insider: Cross-Channel on
11/23/2015
In the weeks ahead, retailers need to promote on mobile, and work the mobile connection in-store through deal alerts and product finders. And heavy up on email.
- It's Time For A Commerce Approach To Media in
Marketing Insider: Cross-Channel on
09/28/2015
Commerce media dictates that we create unique content and messaging for all four intent clusters created by Google's Avinash Kaushik - See-Think-Do-Love - and that we devise separate success criteria for each.
- The Two Overlooked Musts Of Omni-Channel in
Marketing Insider: Cross-Channel on
07/06/2015
Moving from omni-channel talking points to a way of life requires two critical components - visible inventory and attribution - that omni-channel initiatives can't succeed without.
- Where's Your Social Proof? in
Marketing Insider: Cross-Channel on
06/01/2015
Most marketers still operate from the premise that brand awareness and preference are the driving factors in shopper marketing. They're missing the central shift in shopping.
- Bridging The Mobile Gap in
Marketing Insider: Cross-Channel on
04/13/2015
Mobile sites are rarely optimized for the tasks that shoppers want to do on mobile devices. Many are still built for browsing.
- Hey, Who Moved My Storefront? in
Marketing Insider: Cross-Channel on
03/09/2015
Retailers and manufacturers need to focus far more on the front door - creating the chain of digital interactions that set sales in motion. This starts with budgeting.
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