Shannon currently manages a growing analytics team and portfolio at MRM//McCann. She’s passionate about turning complex data sets into actionable visualizations, and getting others excited about traditionally nerdy topics (i.e. data). Prior to joining MRM//McCann, Shannon spent the majority of her career working on traditional research before deciding she was ready for something fresh. She turned to social analytics, and spent the next two years conducting consumer analysis for a diverse set of CPG clients. When not enthusiastically crunching numbers and mastering visually appealing bar charts, Shannon spends time with her husband and two kids, enjoying the outdoors, and refining her culinary skills.